Technology Blog for Healthcare, Data Engineering, AI, Cloud & Software Development Insights

How To Design Attractive eCommerce Website

April 17, 2023April 27, 2018 by Shrinet

How To Design Attractive eCommerce Website: The development of web industry has led the evolution in the field of Internet technology. In the current situation, most people prefer shopping online to traditional shopping because it’s a time and cost saving method. For this reason, the sellers now can feel it happy and easy to reach to new buyers in new geographies thanks to the new technology now. However, one matter that you need to care, is that it’s necessary to have an eCommerce website if you want to do online business. In this post, we’ll guide you how to design attractive eCommerce website.

So, to your best knowledge, what is an eCommerce website? An eCommerce website is an online store using which it is possible to sell products online. This is a virtual store which provides flexibility to the buyers to get the desired product with the single click of the mouse. After the purchase, the system will deliver products at their doorstep. So, they can do shopping without moving from one place to another.

An eCommerce website will include all designs and functions to support online business. As you know, the current online market is very competitive. Therefore, if your website interface is not attractive enough, the buyers will navigate to others.

Most important features of an eCommerce site’s design

When it comes to designing, you should put impressive infographics on the webpage. The sliding banners along with the taglines help in engaging the visitors. You should put high definition images of the product on the website. You should provide multiple images for a single product as it will give a better view of the product to the visitor.

The functionality of the eCommerce website is very important. It is always recommended that you should provide user-friendly navigation. Apart from this, you should provide additional features like the search button so that visitors can directly search the favorite product without wasting any time. You can also provide the filters so that the user can easily select the favorite product from the available selections. The web should contain “add to cart” button so that the buyers can place their order easily. You should also power the web to fill the registration form and a secure payment gateway.

Don’t forget to optimize the website. Here, optimization doesn’t mean “Search Engine Optimization”. The optimization means that your website contains easy to read a text, appealing colour combination, user-friendly interface, friendly links for navigation and clear call to action. These features help in powering your website with high functionality. Moreover, the visitors will also love to buy from your online store as they find it convenient.

Reading up to here, you’re sure to recognize the importance of an eCommerce website. If you’re tending to build such a website, StableAddon is always here to support you. If you want highly functional website powered with features like easy navigation, secure payment gateway, & responsive template, then contact us via email hello@asshrinet.com

7 Ways To Increase Traffic For Your Magento Website

April 27, 2018April 23, 2018 by Shrinet

7 Ways To Increase Traffic For Your Magento Website: As a scalable and high-performing e-commerce solution, Magento has been used and recommended by online merchants residing in different corners of the world. If you too have been running your website using the very popular Magento platform, then this is a post that will help you in getting familiar with unique and simple ways of boosting traffic for your web portal. As the website owner, you need to take full advantage of this effective e-commerce platform to ensure a consistent hike in your sales. Continue reading this post to learn about seven easy techniques of growing traffic for your Magento powered website.

1. Get Active On The Social Media Platform

One of the best means of ensuring that your Magento site is proactive, get on to the social media channel. While LinkedIn is a perfect platform for promoting your B2B Magento site, Twitter will work for you if you’re inclined on getting those snappy backlinks for your site. By integrating your website with renowned social networks, you can conveniently grow its traffic by an impressive level.

2. Opt For A Clear And Straightforward Navigation Menu

Irrespective of how visually appealing your website is, if the visitors aren’t able to locate your e-store, they might choose to navigate to a different website. Hence, while designing the website, do pay special attention to including a clear and straightforward navigation menu. Doing this will allow your visitors and search engines to browse throughout your website in an easy way. Also, make it a point to get rid of all the unnecessary links on a per page basis.

3. Pay Special Attention To Email Marketing

Email marketing is indeed an excellent means of attracting new customers for your business products and services. By sending a friendly email reminder about a brand new product or service launch, you can easily boost traffic for your website. Additionally, within the reminder emails, you can go ahead with providing a link that would directly take the customers to your website, allowing them to make the purchases instantly.

4. Have Descriptive Page Titles

Descriptive titles are sure-shot tools for attracting the desired audiences towards your Magento website. Ensure that all your page titles include a multitude of targeted keywords that are likely to get indexed by all popular search engines. Fully-optimized page titles can work wonders for improving the SEO visibility of your website in addition to allowing you to achieve a Higher Click Through Rate (CTR).

5. Make Your Magento Website Mobile-Friendly

The fast paced usage of mobile devices has made it crucial for an online business owner to switch to a suitable responsive solution for his/her website. Hence, if you’re still operating a desktop-oriented Magento website, it’s time to make it mobile-friendly. It is the mobile responsiveness of a website which makes it eligible for getting crawled by all the major search engines. Recently, Google has introduced a Mobile-Friendly Test tool which has eased the process of checking whether a Magento website is compatible with mobile devices or not.

6. Assure The Existence Of Great Content On Your Magento Website

It is quality of content that will either make or break the reputation of your Magento website. Whether you’re showcasing a product description, video presentation, a tutorial article or a blog post, paying attention to the content’s quality is of utmost importance. By following such a strategy, you’ll be able to build a long-lasting relationship with your customers.

7. Opt For Pay Per Click Advertising

While Pay Per Click Advertising expects you to invest a lot of time and money, the technique is a must-follow for all those who want to monetize their Magento websites instantly. Prior to choosing an online campaign like Google AdWords or Yahoo Bing Ads, do make it a point to research everything about such search-engine advertising networks. Don’t forget about the keywords and terms that need to be used in the advertisements. The reason for this is that both, keywords and terms enable you to receive the much-needed clicks on an immediate basis.

Warning signs you might need an eCommerce platform upgrade

April 27, 2018April 23, 2018 by Shrinet

Unfortunately, warning signs for an eCommerce platform upgrade will not wave a bright red flag over the roof of your online store, with a say, “Upgrade me!” This is where a merchant needs to keep a hawkeye on all major things that communally contribute to the success or failure of their eCommerce site. Here we have compiled a list of 3 warning signs that you should seriously consider as the necessary fixes as follows:

Multichannel Integration Issues
Nowadays, customers prefer an eCommerce store which offers a smooth experience across all touch points like online, offline, mobile, etc. If you are running an older eCommerce platform based website, you may face multichannel integration issues when trying to implement multichannel integration. Since your older eCommerce platform will not comply with newer applications or systems, so it would be better to switch to a newer eCommerce platform to better serve your customers.

Your eCommerce Store’s Ranking is Not Increasing
Your eCommerce store’s ranking is lacking or not increasing, the eCommerce platform upgrade would be beneficial. You know, eCommerce platforms like Magento is a quite easy bet for most small to medium–sized eCommerce businesses to optimize their websites, offering a more organized URLs structure, enhancing your website’s loading speed and resulting in improved store ranking in search engines.

Chunky Checkout Procedure
Always keep in mind that your consumers have less patience when it comes to your site’s checkout process. They don’t know much about your site’s functionality. Thus, you need to cope up with their expectations, shopping method preferences, patience, and device of choice. If your eCommerce store’s checkout procedure is chunky and non-standard or is not easy to understand by your consumers, you need to look for an upgrade.

Is upgrading a Pain for You?
While upgrading your eCommerce website, there are many puzzle pieces which make this upgrading a pain for you. These puzzle pieces include your current theme, extensions and even your eCommerce platform itself. Upgrading each of these parts will help you in avoiding downtimes and customer frustration. We at Envision Ecommerce have a chunk of certified developers and eCommerce Solution Specialists who can make this upgrading a pretty straight forward for you.

How to add a new checkout step and sample file in Magento 2

April 27, 2018April 19, 2018 by Shrinet

How to add a new checkout step and sample file in Magento 2: As you know, Magento 2 is the next breakthrough of Magento after the introduction of Magento 1. In this article, we will guide you how to add a new checkout step and sample file in Magento 2 that you maybe do not know.

The default Magento 2 Checkout includes two steps:

Shipping Information
Review and Payments Information

If you want to add a custom checkout step, I need to implement as a UI component.

Today, I will describe how to create the front-end part of the component, implementing a Magento checkout step and how to add it to the checkout flow.

How to add a new checkout step and sample file in Magento 2

Step 1: Create module

Step 2: Create file

“app\code\Namespace\Module_Name\view\frontend\web\js\view\new-step.js” with content:

[sourcecode language=”plain”]
define(
[
‘ko’,
‘uiComponent’,
‘underscore’,
‘Magento_Checkout/js/model/step-navigator’
],
function (
ko,
Component,
_,
stepNavigator
) {
‘use strict’;
/**
*
* mystep – is the name of the component’s .html template,
* your_module_dir – is the name of the your module directory.
*
*/
return Component.extend({
defaults: {
template: ‘your_module_dir/mystep’
},
//add here your logic to display step,
isVisible: ko.observable(true),
/**
*
* @returns {*}
*/
initialize: function () {
this._super();
// register your step
stepNavigator.registerStep(
//step code will be used as step content id in the component template
‘step_code’,
//step alias
null,
//step title value
‘Step Title’,
//observable property with logic when display step or hide step
this.isVisible,</code>
<code>
_.bind(this.navigate, this),
/**
* sort order value
* ‘sort order value’ < 10: step displays before shipping step;
* 10 < ‘sort order value’ < 20 : step displays between shipping and payment step * ‘sort order value’ > 20 : step displays after payment step
*/
15
);
return this;
},
/**
* The navigate() method is responsible for navigation between checkout step
* during checkout. You can add custom logic, for example some conditions
* for switching to your custom step
*/
navigate: function () {
},
/**
* @returns void
*/
navigateToNextStep: function () {
stepNavigator.next();
}
});
}
);
[/sourcecode]

Step 3: Create the file

“app\code\Namespace\Module_Name\view\frontend\web\template\mystep.html”

[sourcecode language=”plain”]
<!–The ‘step_code’ value from the .js file should be used–>

</div>

</form>

</div>

</li>

[/sourcecode]

Step 4: Create the file

“app\code\Namespace\Module_Name\view\frontend\layout\checkout_index_index.xml”

[sourcecode language=”plain”]
<page xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" layout="1column" xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd">
<body>
<referenceBlock name="checkout.root">
<arguments>
<argument name="jsLayout" xsi:type="array">
<item name="components" xsi:type="array">
<item name="checkout" xsi:type="array">
<item name="children" xsi:type="array">
<item name="steps" xsi:type="array">
<item name="children" xsi:type="array">
<!– The new step you add –>
<item name="my-new-step" xsi:type="array">
<item name="component" xsi:type="string">Magento_Your_Module_Name/js/view/my-step-view</item>
<!–To display step content before shipping step "sortOrder" value should be < 1–>
<!–To display step content between shipping step and payment step 1 < "sortOrder" < 2 –>
<!–To display step content after payment step "sortOrder" > 2 –>
<item name="sortOrder" xsi:type="string">2</item>
<item name="children" xsi:type="array">
<!–add here child component declaration for your step–>
</item>
</item>
</item>
</item>
</item>
</item>
</item>
</argument>
</arguments>
</referenceBlock>
</body>
</page>
[/sourcecode]

Now, please run command: php bin/magento setup:static-content:deploy and check your checkout page. for any issue review on this post.

The Five Secrets About Magento 2 Only A Handful Of People Know

April 19, 2018April 19, 2018 by Shrinet

As we all know, the selection of eCommerce platforms in the market is innumerable. Either company launch new e-commerce venture or want to expand existing store. In both way affirming a right Magento platform could lead to the decision for the future of business as they need a system to handle their growth. Let’s check out the feature of Magento 2 a leading member of the e-commerce platforms community.

Overview

Magento has a magnificent history of enabling many e-commerce players to operate successfully. There are two versions of Magento, i.e. Community and Enterprise. Community edition could be the best choice for new players to start their venture with minimum dimes Whereas Enterprise edition is most suitable for established ventures. There is another way to handle growth by a small-medium retailer, is to customize community edition as per requirement. Now Magento 2 enters, it gives the opportunity to control its operations. Let dive into its key aspects

Performance and Scalability Improvements

Magento 2 upgraded its architecture to provide seamless performance and scalability with best available technologies. it includes Full page caching, OPcache, New Relic, HHVM at server side and Modularized LESS, Varnish, SEO optimised pages, static content caching on frontend side. Magento 2 have new indexer have been improved to speed up the query performance. Full page cache now available out of the box. Magento 2 introduced separate databases for order processing and frontend rendering. In Magento 2 Varnish supported by default to help reduce server load and speed up the page load, and is responsible for caching common requests.

Great search options

Magento 2 comes with the vast search feature like Quick Search where product search can be done by product name, description and even product attribute too. This allows the search to be more relevant and precise. Magento 2 have advanced search too which allows shopper to choose attributes or specifications and the search commences based on these relevant inputs

Streamlined Checkout process

Checkout process should be very smooth for high conversion and repeat business. Magento 2 full fill this requirement very efficiently. It has the new Guest checkout, where shopper need not create an account at the time of checkout. It saves address in guest mode too, so shopper return in future he need not enter their address again. Magento 2 removes credit card type from payment information, now it automatically detects based on input number. After checkout shopper can create their account based on information provided during checkout. All these features improve checkout experiences and which reduces cart abandonment rate.

Improved security features

Magento 2 equipped with latest security parameters i.e better password management, random admin URI and flexible file system ownership & permission. Magento 2 has strengthened the hashing algorithms (SHA-256) used in password management. A hash algorithm could elaborate the system strengths against possible data compromises. Exposer of the file system to the unauthorized entity can put data at risk, it may be knowingly or unknowingly but it put the whole system on a threat. To encounter this issue Magento 2 comes with suggestive file permissions to prevent issues related to unauthorized people or processes doing potentially harmful things to the system.

Full Page Caching:

Improved Backend: Magento 2 have several improvements in backend interface over Magento 1. It has simplified navigation with discreet design and little less orange, which makes it more professional and useful. Magento 2 has a robust grid system with lazy-load and inline edit features. The grid also has a powerful filter, which allows customizing and displays filter breadcrumbs for every filtering criterion.The new admin panel is fully responsive and touch-friendly navigation. Magento 2 admin has improved its product management.

Reporting & Analytics

Ease to integrate